Is your resume standing out in the pile?
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You’ve filled out hundreds of online job applications, and have never heard from an employer. You are beginning to feel rejected, unloved and unappreciated. Why doesn’t anyone call back? The reason may be in your resume and you haven’t noticed it.
I'm going to start with the assumption that your resume is neat, truthful, printed in a simple font, no smaller than 11 points, no more than two pages covering the last 10 years, and that it is spell-checked and proofread. No “manger” for “manager,” no “it’s” when it should be “its.”
There are two areas that will get your resume ignored–fast. One of them is the “Objective” statement. Anything vague gets you rejected. “I’m looking for an exciting job to advance my career,” is an example of a sinker. So is “Powerful executive with 20 years of increasing responsibility available for lateral applications of bricks-and-clicks viral e-marketing,” or anything else that looks like it comes from a jargon generator.
The objective is not a PR statement–the purpose is to get you hired. You will need a new one for every job you apply to. Hate the idea? Then get used to longer unemployment.
Your resume is being scanned for key words every time you submit it. If you don’t have the right key words, your resume will be shot into the shredder. What are the magic key words? Read the ad. The job description contains the key words. That’s why you need to change your objective for each job. Because the key words change. Look for nouns (titles, duties, responsibilities), not verbs (action words). You’ve probably been taught to create a “results oriented” resume. They don’t work anymore. Everyone “generated top results,” “managed profitability” and “won industry-wide awards,” and the scanner is not interested.
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