Is your resume all it can be?
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You have sent out hundreds and hundreds of résumés with barely a response. You reason that it’s the economy and some other factors that you are simply not aware of. How can this be? No response whatsoever? You have accomplished a lot; you were well liked in your last role and did a number of things for the company that even resulted in a promotion. So what’s going on? I will tell you. It has nothing to do with you. It’s your RÉSUMÉ that sucks! What’s wrong with your résumé? It may be these top five things:
1. Your Résumé Is Not Results Oriented
For reasons completely unknown to me, people like to reference the things they are responsible for rather than the results they obtained! Again, this document is an important marketing and sales tool. The examples of what you have done with the corresponding outcome are paramount to ensure that your résumé is considered! If you don’t reference how you drove productivity, revenue, profitability, or added value – some type of value, you will not be successful!
Make sure you provide the reader with the juicy details of how you added value for your employer. Here are a few examples to help you get started:
- Drafted a full business plan, including the financial forecast to open a new profit center for the company, resulting in a 40% revenue increase in year one.
- Conceptualized and implemented a team training concept, which reduced production downtime by 35% and increased employee productivity by 50%.
2. You Don’t Have Core Competencies Called Out
This is a quick snap-shot of what you are offering your next employer. This section is critical; it shows the reader at a quick glance what you bring to the table and what you have accomplished in the past. It will help the reader quickly understand the competencies you possess as they connect with the position for which you are applying.
It can be a bulleted list of key words that when scanned by a person or a system will be easily identified as your key attributes. Don’t be afraid to revise your existing, or add new competencies to meet the position description. I would not suggest adding them verbatim; get a little creative in how you write them.
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